How we AI
As a global leader in the experiences industry, we know our travelers and experience creators better than anyone. AI is how we turn that expertise into speed and scale we couldn't touch before. Not to cut corners. To match the size of our ambition and deliver on our mission: unlock the world’s most unforgettable travel experiences.
AI-first isn't a badge we put on slides. It's how we ship products, review code, and make decisions every day. If you want to build with the best tools available and actually use them, this is the place.
How we’re using AI
We’re focused on using AI to build smarter tools for travelers and experience creators, so that they can make every moment count. Some of our latest advancements include AI-generated review summaries that surface what past guests loved, smarter and more personalized search, and an operator inbox with AI-suggested replies.
Across functions and levels, we’re evolving the way we work. From market intelligence tools in Sales to AI-powered support agents in Care, our teams across the org are always learning by doing.
We host AI in Production, an open meetup series in Berlin that brings our own people together with external experts to trade real insights on AI-driven products, from first idea to production.
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Evolving together
GetYourGuide has always had a strong learning culture, so shifting our focus to AI came naturally. We back that enthusiasm with real investment: tooling, infrastructure, training, and room to get your hands dirty. Here are just a few ways we’re supporting our AI-first ambitions:
AI is for everyone here, not just engineers. Every employee gets access to enterprise-grade tools and hands-on training built to grow real confidence. This includes live sessions, guided onboarding modules, and targeted training for people managers.
We celebrate colleagues who use AI in their daily work and help others do the same. They come from every department and level, making AI-first a reality for everyone by advocating for the unique needs of their respective teams.
Once a month, colleagues gather over pizza to see what’s possible with AI: real demos, honest questions, open conversations. It’s grassroots through and through, organized by people who are passionately curious and want to share their knowledge.
Every quarter, our teams spend two dedicated days building with AI. We test ideas, build prototypes, learn what works, and see what we can ship. Some of our latest product features started here, and it’s proof that carving out focused time to experiment pays off.
Responsible AI usage
The Paved Path
We’ve implemented a recommended approach to AI-powered work, whether it’s a doc, a prototype, or a line of code. We call it our Paved Path. Think of it as a route already mapped out with security, reliability, and compliance built in. It’s there to take out the guesswork and save energy for the work that actually matters.
